Customer Marketing Manager
Norfolk, England, United Kingdom
£45,000.00/yr - £55,000.00/yr
Retail & Customer Marketing Manager
Hybrid Working | Competitive Salary + Benefits
I'm working with a market-leading omnichannel retailer that is looking to appoint a Retail & Customer Marketing Manager to help shape and deliver its customer and supplier marketing strategy across both store and digital channels.
This is a commercially focused role where you'll work closely with suppliers, category teams and senior stakeholders to develop insight-led marketing initiatives that drive customer engagement, increase sales and generate additional supplier investment.
We're looking for someone who can combine strong commercial acumen with data-driven decision making, using customer insights to build compelling marketing propositions and deliver measurable results.
Key responsibilities:
• Develop and execute integrated retail and customer marketing campaigns across digital and physical channels
• Build strong relationships with suppliers, securing investment and delivering collaborative marketing initiatives
• Create compelling commercial opportunities across retail, digital and promotional platforms
• Analyse customer behaviour, purchasing patterns and market trends to identify growth opportunities
• Work closely with category, trading, ecommerce and retail operations teams to maximise campaign performance
• Measure campaign effectiveness, ROI and customer engagement, providing clear recommendations for future activity
• Develop innovative retail media and supplier engagement initiatives that create incremental revenue opportunities
What we're looking for:
• Experience within retail, shopper, customer or trade marketing
• Strong commercial awareness and the ability to influence both internal and external stakeholders
• Experience using customer insight and analytics to shape marketing strategy
• A track record of delivering successful supplier-funded marketing campaigns
• Excellent relationship-building, presentation and negotiation skills
• Experience working in a fast-paced retail, FMCG or omnichannel environment
This is an excellent opportunity to join a highly successful retailer where you'll have the opportunity to shape customer marketing strategy, influence key commercial decisions and make a measurable impact on business performance.
For a confidential discussion, please get in touch.