Email Marketing Executive
Reading, England, United Kingdom
£30,000.00/yr - £30,000.00/yr
We're delighted to be partnering with a leading international technology business to recruit an Email Marketing Executive to join their growing digital marketing team.
This is an excellent opportunity for a detail-oriented marketing professional who enjoys creating engaging campaigns, analysing performance data and driving customer engagement through email marketing.
Working within a collaborative global marketing team, you'll take ownership of email campaign execution, helping to deliver targeted communications to a highly engaged B2B audience. You'll also support wider digital marketing initiatives, including social media activity and marketing automation projects.
As Email Marketing Executive, you'll play a key role in planning, building, deploying and optimising email campaigns across global markets.
Key responsibilities include:
• Building, testing and deploying email marketing campaigns
• Managing audience segmentation and campaign targeting
• Supporting marketing automation initiatives and customer journey development
• Writing and refining email copy, subject lines and calls to action to maximise engagement
• Conducting A/B testing and analysing campaign performance
• Monitoring key metrics and identifying opportunities for improvement
• Ensuring all campaigns are delivered accurately, on time and in line with brand guidelines
• Supporting content distribution across professional social media channels, primarily LinkedIn
• Working closely with content, digital and wider marketing teams to support campaign objectives
• Contributing ideas and recommendations to improve campaign effectiveness and customer engagement
We're looking for a marketing professional who enjoys combining creativity with data-driven decision making.
You'll ideally have:
• Previous experience in an Email Marketing, Digital Marketing or Marketing Automation role
• Experience creating and deploying B2B email campaigns
• Familiarity with email marketing platforms such as Salesforce Marketing Cloud, Pardot, HubSpot, Mailchimp or similar
• Strong attention to detail and commitment to delivering high-quality work
• Experience analysing campaign performance and making recommendations based on data
• Excellent written communication and copy editing skills
• Strong organisational skills and the ability to manage multiple campaigns simultaneously
• A collaborative approach and willingness to contribute ideas
DESIRABLE EXPERIENCE
• Salesforce Marketing Cloud
• Pardot
• HubSpot
• Marketing Automation
• LinkedIn campaign management
• B2B technology, engineering or technical sectors
WHAT SUCCESS LOOKS LIKE
The successful candidate will be able to:
• Deliver accurate, engaging and high-performing email campaigns
• Improve campaign engagement through testing and optimisation
• Use data and insights to influence future marketing activity
• Effectively manage multiple campaigns and deadlines
• Support marketing automation initiatives and customer journeys
• Contribute to wider digital marketing objectives across the business
WHAT'S ON OFFER
• Join a global and innovative technology business
• Work within a collaborative and supportive marketing team
• Opportunity to gain exposure to advanced marketing automation platforms
• Career development and progression opportunities
• Competitive salary and benefits package
• Varied and rewarding role with genuine ownership
If you're passionate about email marketing, enjoy using data to improve campaign performance and are looking for an opportunity to develop your career within a global organisation, we'd love to hear from you.