Department: Marketing Location: Knutsford Office, 1 day remote Employment Type: Full-time Salary: £37,000 – £40,000 Our Performance Marketing Executive is responsible for planning, executing, and optimising paid marketing campaigns across digital channels to drive measurable growth in traffic, leads, and revenue. This is a hands on, data driven role suited to someone who enjoys testing, analysing, and continuously improving campaign performance. This is a hybrid role suited to someone who enjoys the data driven precision of paid advertising alongside the longer term strategic thinking of SEO. Key Role Responsibilities ·     End to end planning, forecasting, execution, and optimisation of paid advertising campaigns across Google Ads, Meta, TikTok, LinkedIn, Pinterest, and other paid platforms as required. ·     Assist in managing campaign budgets, bids, pacing, targeting, and audience segmentation to maximise ROI and achieve agreed KPIs including ROAS, CPA, and revenue targets. ·     Conduct keyword research, audience analysis, and competitor research to inform both paid advertising and SEO strategies. ·     Develop, brief, and test high performing ad creative, copy, and landing page recommendations in collaboration with the creative and web teams. ·     Plan and execute A/B testing across ad creative, copy, audiences, bidding strategies, and landing pages to continuously improve campaign performance. ·     Monitor daily campaign performance, identifying opportunities to optimise spend, targeting, creative, and overall account performance. ·     Analyse campaign and website performance using tools such as Google Analytics 4 (GA4), Google Search Console, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, and other reporting platforms. ·     Within your team, produce regular performance reports and dashboards, providing actionable insights and recommendations to senior management. ·     Manage tracking implementation and measurement, including UTM parameters, pixels, conversion tracking, and attribution, working closely with developers and analytics teams where required. ·     Develop and implement SEO strategies, including keyword targeting, on-page optimisation, technical SEO improvements, internal linking, and content recommendations. ·     Support technical SEO audits, working alongside development teams to improve site speed, crawlability, indexing, Core Web Vitals, and overall search performance. ·     Develop and support backlink and outreach strategies to improve domain authority and organic visibility. ·     Monitor keyword rankings, organic traffic, conversion performance, and overall SEO health, identifying opportunities for continuous improvement. ·     Support wider Conversion Rate Optimisation (CRO) initiatives to improve website performance and customer conversion. ·     Manage relationships with external agencies, freelancers, and platform partners where required. ·     Stay up to date with platform developments, algorithm changes, industry trends, competitor activity, and emerging digital marketing opportunities.   Skills and Experience ·     · 2–3 years' experience managing paid search/social campaigns and SEO (agency or in house) ·     Hands on experience with Google Ads, Meta Ads Manager, and Google Analytics (GA4) ·     Working knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console) ·     Strong understanding of keyword research, on page/technical SEO, and paid media fundamentals ·     Analytical mindset with the ability to interpret data and translate it into       recommendations ·     Excellent written communication skills (ad copy, reports, content briefs) ·     Proficiency in Excel/Google Sheets   Desirable Skills   ·     Google Ads / Analytics certifications ·     Experience with tag management (GTM) and conversion tracking setup ·     Basic HTML/CSS knowledge ·     Experience with CRO (conversion rate optimisation) and A/B testing tools ·     Familiarity with programmatic or display advertising Personal Attributes   ·     Curious and data driven, with strong attention to detail ·     Comfortable managing multiple campaigns and deadlines simultaneously ·     Proactive communicator who works well cross functionally ·     Commercially minded: connects marketing activity to business outcomes   What We Offer Benefits: · 25 days holiday, plus bank holidays · Hybrid working (Wednesday’s remote) · 50% discount plus early access to sample sale products · Gym membership covered (T’s & C’s apply) · Free freshly brewed coffee on site daily · Dog friendly office, limited to 2x per month, per dog  

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