Regional Marketing Manager
Yate, England, United Kingdom
£37,000.00/yr - £39,999.00/yr
Location: Multi-site regional role
We looking for a proactive Regional Marketing Manager to lead the marketing strategy across a dynamic leisure and events environment. This is a highly visible regional role, responsible for shaping and delivering integrated, commercially focused marketing campaigns that drive attendance, increase revenue and elevate brand profile.
The role requires regular on site presence across all five venues, giving you the opportunity to deeply understand each site, its audiences and its commercial potential. You will take ownership of regional marketing performance, ensuring campaigns are data led, creatively strong and commercially effective.
You will lead a small team of Marketing Executives and play a key role in developing content, campaigns and communications across digital and offline channels. This includes social media, CRM, website optimisation, email marketing, and media planning, working closely with internal design and central marketing teams.
Key responsibilities:
• Delivery of regional marketing strategy
• Planning and execution of integrated campaigns across digital, social, CRM and traditional media channels
• Creation and oversight of engaging content across web, social and email platforms
• Ownership of regional social media channels, working in partnership with central marketing to maximise engagement and conversion
• Website optimisation in line with SEO strategy to improve visibility and performance
• Media planning, booking and identification of new promotional opportunities
• Campaign analysis, reporting and optimisation to improve ROI and future performance
• Management and development of a small team of Marketing Executives
• Building strong relationships with internal stakeholders across multiple sites to ensure alignment and delivery of regional plans
Expericne:
• At least 4 years’ experience in a similar marketing role
• Proven experience in campaign management and delivery across multiple channels
• Line management and budget responsibility experience
• Strong understanding of digital marketing, including social media, CRM and CMS platforms
• Excellent communication skills and stakeholder management experience
• A proactive, hands-on approach with strong organisational ability
• Experience within leisure, hospitality, sport or consumer-facing industries is highly desirable